Buffalo Chip Poster Model Search


Who: You!
What: Poster Model Search
When: Weekly
Where: Regional Bars
Why: Win $4,000, passes to Buffalo Chip concerts, a professional model shoot and much more!

Be the face of the Best Party Anywhere! If you’ve ever dreamt of becoming a model, the Sturgis Buffalo Chip’s annual Poster Model Search presented by Twisted Tea, Fozzy’s Cycle Shop, and XROCK is the perfect opportunity to show the world that you have what it takes to score the Rally’s most coveted modeling job!

2022 Poster Model Search Stops
More dates coming soon! Some dates and locations may change. Check back each week for up-to-date information.

Saturday, February 19 – Robbinsdale Lounge – Rapid City, SD – Kickoff Party!
Friday, March 4 – Dime Horseshoe Bar – Sundance, WY
Friday, March 11 – 44 North Whiskey & Seltzer Bar – Sturgis, SD
Thursday, March 24 – Valley Sports Bar – Rapid City, SD
Friday, April 1 – Knuckle Saloon – Sturgis, SD
Saturday, April 2 – Mangy Moose – Hill City, SD
Thursday, April 7 – Iron Phnx – Rapid City, SD
Friday, April 8 – Iron Phnx – Spearfish, SD
Saturday, April 9 – J Bar – Rapid City, SD
Thursday, April 14 – Paddy O’Neill’s – Rapid City, SD
Friday, April 22 – Chute Rooster – Hill City, SD
Saturday, April 23 – Cowboy Back Bar – Belle Fourche, SD

Saturday, April 30 – Backporch Lounge – Spearfish, SD

Saturday, May 7 – Robbinsdale Lounge – Rapid City, SD

It’s a once-in-a-lifetime experience that could be yours!

Winning the search will put you in the spotlight at The Best Party Anywhere and get you featured in the Sturgis Buffalo Chip’s national marketing campaigns including:

  • Print and digital advertisements
  • Videos
  • Magazine spreads
  • Posters

In addition, you’ll reign as the 2022 Poster Model at the Buffalo Chip, meeting new people at fun events, signing posters as a rally celebrity and strutting your stuff at the industry’s hottest events.

This annual search takes place at bars across the Black Hills. And since Twisted Tea presents the search, you know each stop will be a good time, whether you enter as a contestant or just come to watch!

How to Enter and Win the Poster Model Search in 7 Easy Steps!

  1. Attend one or more of the Poster Model Search stops.
    The better you look when you show up, the better your chances of advancing to the semi-finals.
  2. Answer a few simple questions.
    Don’t worry! There usually isn’t a right or wrong answer. The judges are simply assessing the way you handle yourself on the microphone and in front of people.
  3. Take a photo of yourself (or have a friend take one of you) in a Twisted Tea shirt (we provide the shirt) with a Twisted Tea IN YOUR HAND.
    A little note about your photos:
    • Feel free to modify your shirt creatively.
    • Must be portrait oriented (aka up & down).
    • No nudity.
    • Must be clothed. Swimsuits are okay, but no underwear photos.
    • You may submit up to two different photos. We will post one.
    • Get ideas on how to pose by checking out.
  4. E-mail the photo to getsocial@buffalochip.com.
    Include your name in the email, and use the bar where you qualified as the subject line.
  5. Wait for your photo to show up on the Sturgis Buffalo Chip Facebook page, then share it with all of your friends.
    The total number of likes you have by the Semi-Finals will be considered by our panel of judges. Your social network could help you become the next Sturgis Buffalo Chip Poster Model. (Pictures will be posted at the Buffalo Chip’s sole discretion.)
  6. TikTok Video Submission
    • Create a TikTok that shows off your personality in a fun and interesting way utilizing music from your favorite artist who has played (or is scheduled to play) at the Buffalo Chip.
    • Creatively incorporate Twisted Tea and the Buffalo chip in your TikTok video.
    • Post your video to TikTok and tag and hashtag #SturgisBuffaloChip @sturgisbuffalochip
    • Wait for your photo to show up on the Sturgis Buffalo Chip pages and then share it with all of your friends.
  7. Compete in the Semi-Finals.
    If you make it to semi-finals, you’ll compete in three categories:
           Round 1: Cocktail Dresses
           Round 2: Americana
           Round 3: Bikinis

5 Important Hints for Poster Model Search Contestants

  1. If you don’t win the first time you compete, try again.
    Several competitors have become eventual winners by competing in multiple contests.
  2. This is NOT a “skin-to-win” competition.
    We want our representative to be sexy, not sleazy. Models who show too much do not win.
  3. Don’t be THAT girl.
    We want girls who know how to have a good time and can encourage others to do the same. By this standard, intoxicated contestants aren’t considered good representatives. It’s no problem if you have a couple Twisted Teas to take the edge off your stage fright. It is a problem if you have six.
  4. Bring your A-game.
    The judges will be watching your demeanor onstage and off. How you interact with others will affect your chances of winning.
  5. Don’t delay.
    If you qualify for semi-finals, get those photos in ASAP. The quicker we get them, the quicker they can go up, and the more time you have to gather likes and shares.


Grand Prize

  • 2 – Nine-day passes to the Buffalo Chip in 2022 (Passes grant winners free access to all Buffalo Chip concerts and non-ticketed events.)
  • Modeling contract for the Best Party Anywhere, which includes a full day professional photo shoot for advertisements, billboards and posters.
  • $4,000 cash.
  • Appearance fees for autograph sessions around the Black Hills prior to the Sturgis Rally.
  • Opportunity to earn thousands of dollars from hourly wage and tips for daily appearances at the Buffalo Chip during its Sturgis Rally festival.
  • Opportunity to make appearances and participate in Sturgis Buffalo Chip events including the Legends Ride®


  • Rights to one high-resolution image of the Buffalo Chip’s choosing from the photography mini shoot at the semi-finals.

All Participating Semi-Finalists

  • Nine-day pass to the Buffalo Chip during the 2022 Sturgis Rally.
    (Passes grant winners free access to all Buffalo Chip concerts and all non-ticketed events.)
  • Mini photo shoot the day of the semi-finals.

All Contestants

  • One day pass to the Buffalo Chip on the date of your choice.
    (Passes grant winners free access to that evening’s Buffalo Chip concerts.)