Buffalo Chip Poster Model Search


Who: You!
What: Poster Model Search
When: Weekly (see schedule below)
Where: Regional Bars
Why: Win $16,000, passes to Buffalo Chip concerts, a professional model shoot and much more!

Be the face of the Best Party Anywhere!

If you’ve ever dreamt of becoming a model, the Sturgis Buffalo Chip’s annual Poster Model Search presented by Twisted Tea, Pepsi, Fozzy’s Cycle Shop, High Seas Rally, Snap-on Tools of the Black Hills, Silverado Franklin, and XROCK is the perfect opportunity to show the world that you have what it takes to score the Rally’s most coveted modeling job!

It’s a once-in-a-lifetime experience that could be yours!

2024 Poster Model Search Stops
More dates coming soon! Some dates and locations may change. Check back each week for up-to-date information.

Saturday, February 17 – Robbinsdale Lounge – Rapid City, SD – Sports Theme – Kickoff Party!
Friday, February 23 – The Knuckle Saloon – Sturgis, SD – Hawaiian Theme
Saturday, February 24 – Double Nickle – Rapid City, SD – Cowboy Theme
Friday, March 1 – Grinners Bar– Gillette, WY – Vegas Showgirls Theme
Saturday, March 2 – J Bar – Rapid City, SD – Sports Theme
Friday , March 8 – The Park – Rapid City, SD – Hollywood Red Carpet Theme
Saturday, March 9 – Kickstands – Sturgis, SD – Rocker Barbie Theme
Saturday, March 30 – Deadwood Tobacco Company – Deadwood, SD – Biker Theme
Friday, April 5 – The Gold Pan Saloon – Custer, SD – Hippie Cowboy
Saturday, April 6 – The Moose Lodge– Rapid City, SD – ’90’s Theme
Friday, April 12 – 445 Lounge – Rapid City, SD – Burning Man Theme
Thursday, April 18 – Valley Sports Bar – Rapid City, SD – ’80s Theme
Friday, April 19 – Iron Horse Inn – Whitewood, SD – Slumber Party Theme
Saturday, April 20 – Cowboy Back Bar – Belle Fourche, SD – Cowboy/Hillbilly Theme

Saturday, April 27 – Backporch Lounge – Spearfish, SD

Saturday, May 4 – Robbinsdale Lounge – Rapid City, SD

Winning the search will put you in the spotlight at The Best Party Anywhere and get you featured in the Sturgis Buffalo Chip’s national marketing campaigns including:

  • Print and digital advertisements
  • Videos
  • Magazine spreads
  • Posters

In addition, you’ll reign as the 2024 Poster Model at the Buffalo Chip, meeting new people at fun events, signing posters as a rally celebrity and strutting your stuff at the industry’s hottest events.

Prizes include $16,000 cash, passes to concerts, a professional model shoot and more!

This annual search takes place at bars across the Black Hills. And since Twisted Tea presents the search, you know each stop will be a good time, whether you enter as a contestant or just come to watch!

How to Enter and Win the Poster Model Search in 7 Easy Steps!

  1. Attend one or more of the Poster Model Search stops.
    Each establishment will have its own theme. We encourage you to dress to the theme, but it’s not a requirement.
  2. Answer a few simple questions.
    Don’t worry! There usually isn’t a right or wrong answer. The judges are simply assessing the way you handle yourself on the microphone and in front of people.
  3. Take a photo of yourself (or have a friend take one of you) in a Twisted Tea or Pepsi shirt (we provide the shirt) with a Twisted Tea or Pepsi IN YOUR HAND.
    A little note about your photos:
    • Feel free to modify your shirt creatively.
    • Must be portrait oriented (aka up & down).
    • No nudity.
    • Must be clothed. Swimsuits are okay, but no underwear photos.
    • You may submit up to two different photos. The Buffalo Chip will post one.
    • Get ideas on how to pose by checking out previous Poster Model Search photos on the Buffalo Chip’s Facebook page.
  4. E-mail the photo to [email protected].
    Include your name in the email, and use the bar where you qualified as the subject line.
  5. Wait for your photo to show up on the Sturgis Buffalo Chip Facebook page, then share it with all of your friends.
    The total number of likes you have by the Semi-Finals will be considered by our panel of judges. Your social network could help you become the next Sturgis Buffalo Chip Poster Model. (Pictures will be posted at the Buffalo Chip’s sole discretion.)
  6. TikTok Video Submission
    • Create a TikTok that shows off your personality in a fun and interesting way utilizing music from your favorite artist who has played (or is scheduled to play) at the Buffalo Chip.
    • Creatively incorporate Twisted Tea or Pepsi and the Buffalo chip in your TikTok video.
    • Post your video to TikTok and tag and hashtag #SturgisBuffaloChip @sturgisbuffalochip
    • Wait for your TikTok to show up on the Sturgis Buffalo Chip pages and then share it with all of your friends.
      @sturgisbuffalochip Do you think Em should be the 2023 #sturgisbuffalochip poster model?! #twistedtea #jagermeister #fossyscycleshop #xrock @em.powered ♬ original sound – SturgisBuffaloChip
  7. Compete in the Semi-Finals.
    If you make it to semi-finals, you’ll compete in three categories:
           Round 1: Theme from the bar where you qualified
           Round 2: Americana
           Round 3: Bikinis

5 Important Hints for Poster Model Search Contestants

  1. If you don’t win the first time you compete, try again.
    Several competitors have become eventual winners by competing in multiple contests.
  2. This is NOT a “skin-to-win” competition.
    We want our representative to be sexy, not sleazy. Models who show too much do not win.
  3. Don’t be THAT girl.
    We want girls who know how to have a good time and can encourage others to do the same. By this standard, intoxicated contestants aren’t considered good representatives. It’s no problem if you have a couple Twisted Teas to take the edge off your stage fright. It is a problem if you have six.
  4. Bring your A-game.
    The judges will be watching your demeanor onstage and off. How you interact with others will affect your chances of winning.
  5. Don’t delay.
    If you qualify for semi-finals, get those photos in ASAP. The quicker we get them, the quicker they can go up, and the more time you have to gather likes and shares.


Grand Prize

  • $8,000 cash
  • 2 – 14-day passes to the Buffalo Chip in 2024 (Passes grant winners free access to all Buffalo Chip concerts and non-ticketed events.)
  • Reserved RV space
  • Stage West Café Meal Pass
  • Modeling contract for the Best Party Anywhere, which includes a full day professional photo shoot for advertisements, billboards and posters.
  • High Seas Rally Cabin for two ($4200 value)
  • Appearance fees for autograph sessions around the Black Hills prior to the Sturgis Rally.
  • Opportunity to earn thousands of dollars from hourly wage and tips for daily appearances at the Buffalo Chip during its Sturgis Rally festival.
  • Opportunity to make appearances and participate in Sturgis Buffalo Chip events including the Legends Ride®

2nd Place

  • $300 Cash

3rd Place

  • $200 Cash

All Participating Semi-Finalists

  • Early Bird Pass (July 29-Aug. 11, 2024) to the Buffalo Chip during the 2024 Sturgis Rally.
    (Passes grant winners free access to all Buffalo Chip concerts and all non-ticketed events.)

All Contestants

  • One day pass to the Buffalo Chip on the date of your choice.
    (Passes grant winners free access to that evening’s Buffalo Chip concerts.)