EEO Report


2020 EEO Public File Report



Employment Unit Covered


KOTA-AM,   Rapid City, South Dakota

KQRQ-FM,    Rapid City, South Dakota

KZZI-FM,      Rapid City, South Dakota / Belle Fourche, South Dakota

KDDX-FM,    Rapid City, South Dakota / Spearfish, South Dakota

KZLK-FM,     Rapid City, South Dakota

KDSJ-AM,     Deadwood, South Dakota



Reporting Period


December 1, 2019 – November 30, 2020




Full – Time Vacancies Filled During Reporting Period



1        Job Title:   News Director          Date Filled:  September 2020        CJ K

Recruitment Source:    All Access- Trade Publication




Recruitment / Referral Sources Used To Seek Candidates



Source                         Address                       City                                         Zip


All Access                       Malibu, CA

Riverfront Stations       518 St. Joseph St.        Rapid City, SD                         57701

Employee Reference   518 St. Joseph St.                    Rapid City, SD                         57701

SD Broadcasters Asso.             Box 1037                     Pierre, SD                    57501

Job                         518 St. Joseph St.                    Rapid City, SD            57701




Total Number of Interviewees For Open Positions During the Reporting Period Per Recruitment/Referral Sources 


Referral                                                                                                         Number of Interviewees

Source                                     Contact           Address                      Phone                   Referred__________    



SD Broadcasters          Marla W           Box 1037                          (605)                             1

Station Websites                                              Rapid City, SD  57701    342 – 2000                         0


Personal Reference    Mike F                           518 St. Joseph St.                (605)                             4

Rapid City, SD  57701    342 – 2000


Employee Referral     Mike F                           518 St. Joseph St.                (605)                             6

Rapid City, SD  57701     342 – 2000


Job            Jesse S                   400 N. Rowley                    (605)                             0

Mitchell, SD   57301         996 – 1490


Riverfront Stations     Mike F                           518 St. Joseph St.                (605)                             1

Rapid City, SD  57701      342 – 2000


Outreach Activities Performed During the Reporting Period          


Initiative__________ Scope of Participation and Location__________Station Staff Involved______


On-Air Outreach          Monthly- Stations air announcements stating               Jim K.

EEO status and soliciting assistance from

organizations who may help provide qualified

applicants for current or future openings.



Internship                    Nov 2019-March 2020-Provided a Black Hills                        Jim K. Steve A.

State University broadcast student with the

opportunity to write and produce a series of

features that were aired during college basketball



Student Interviews       Nov 2019-March 2020- Conducted interviews                        Jim K.

2 times per week with various local university

student athletes covering their sports careers, and

their education. Many of the students were

broadcast majors providing them the opportunity

to receive a hands-on look into the field.


Junior Achievement     December 5, 2019- Served as mentor for annual                     Jim K.

Ethics training at Belle Fourche High School.

Provided an overview of the radio business, also

conducted a number of ethics exercises explaining

how ethics are applied in broadcasting and across

the entire business community


Job Shadow                 Feb 10, 2020-Student from local alternative school     Shane G.

Who expressed interest in broadcasting visited

KDDX studios to observe and participate in

Hands on experience in radio broadcasting




American                     Feb 21, 2020- Attended gathering of local media                    Jim K.  Mike F.

Advertising                  representatives to network and share ideas in the

areas of improved messaging.


In Studio Visit              March 6, 2020- KZZI FM hosted 5 members of                      Adrian F  Jay W

The Belle Fourche High School Rodeo team for a

live on-air interview and station tour. The students

were shown the inner workings of radio broadcasting

including production of an announcement for their



LBS Webinar               March 26, 2020- Online sales training                                     Jim K. Mike F.

webinar featured 4 speakers providing insight on        Doyle B.

how to adjust sales strategies in the midst of the                      Carolyn B.

Covid-19 pandemic


Sales Leadership          April 14, 2020- Webinar offered tips on how to                      Jim K. Mike F.

Webinar                       lead sales employees through adversity


RAB Webinar              April 29, 2020- Webinar to exchange ideas during      Jim K. Mike F.

unusual times


Operation                     May 2020- Due to the Covid-19 pandemic, most area             Jim K April G

Graduation                   High Schools were not able to hold commencement    Jay W Adrian F

ceremonies at their usual times. To help spotlight area

High School seniors, and offer an introduction to

broadcast writing, KZZI-FM conducted Operation

Graduation inviting students to write a 30 second bio

covering their High School career, achievements and

future plans. The station aired nearly 180 segments

through the month of May and awarded a $500

scholarship at random to one of the participants.


Crisis Leadership         May 19, 2020- Presented by the SDBA shared ideas   Jim K.

Webinar                       strategies and tactics to improve leadership skills in

times of crisis.


Commercial                 July 15, 2020- KZZI-FM Hosted 6 ag students from the          Jim K

Production                   Crook County Schools to record and produce a series of

radio commercials to promote their Junior Livestock

sale. Students wrote and recorded and were assisted

by staff in the editing and production phase.


Leadership\HR             November 12, 2020- Attended presentation by Glen               Jim K. Mike F.

Training                       Shepherd “How to Supervise People and Lead a Team           Doyle B

in Yankton, SD earning 3.5 recertification credit hours.          Carolyn B.